Six Year Plan is a business development agency. We help our clients build robust businesses, geared to the challenge of political headwinds and changing customer preferences. We specialize in business development, communications, public affairs and management, helping clients reposition themselves, transform their businesses and enter new markets.

Six Year Plan has offices in Stockholm, Beijing and New Delhi, and is the Swedish representative of FIPRA, the leading and most extensive global public affairs consultancy network, advising clients on a range of government relations and regulatory policy issues.

Meet Us

Who we are

Click the logotypes for more information about each adviser.

KEIKA LEE ANDERS RÖSTIN

 

KEIKA LEEKEIKA LEE

Keika has worked with business development and transformations since 1995. She has 7 years of professional services firm experience from KPMG, where she as responsible for Strategy & Sales transformations gained experience from business development, strategy, change management and project management. Keika has also worked with content marketing and fashion. She has a Master’s degree in Political Science from Uppsala Universitet and Swedish Defence University, in addition to undergraduate studies at Keio University. Keika is CEO of Six Year Plan and a Senior Adviser.

Mobile +46 732 33 10 03
keika.lee@sixyearplan.se

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ANDERS RÖSTINANDERS RÖSTIN

Senior adviser on corporate finance and global infrastructure and projects. Anders has 15 years of professional service firm experience from KPMG. As head of Corporate Finance and Global Infrastructure & Projects group, he has gained extensive experience of financial and strategic advice on privatizations, acquisitions and judicial processes around regulation and value, for corporations and the public sector, primarily in the energy and infrastructure sectors. He is chairman and partner of Six Year Plan.

Mobile +46 706 370 514
anders.rostin@sixyearplan.se

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ATICKA CHONA
INDIA
MIKAEL LINDSTRÖM PATRIK LOCKNE

 

ATICKA CHONAATICKA CHONA

Aticka has 18 years of experience helping European companies in India with start-up, operations and business strategy, as well as leading category business at a global scale. In 2011 Aticka joined Springtime as managing director in India in 2011, and is at Six Year Plan since January 2013. Aticka is a specialist in business startups in India and building strategies on a global level, PR-planning, Public Affairs, communication management and understanding Swedish-Indian business challenges.

Indian mobile +91 98 101 237 30
Swedish mobile +46 70 141 55 56
aticka.chona@sixyearplan.se

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Mikael LindströmMIKAEL LINDSTRÖM

Senior adviser on public affairs, government relations and international trade negotiations. Mikael is a distinguished former Swedish diplomat, with a four-decade career at the country’s Ministry of Foreign Affairs. Having served as Sweden’s Ambassador to China and Mongolia, to Japan and to Indonesia, held postings in the USA, France and Morocco and been a senior negotiator at the WTO, Mikael has deep knowledge of social, political and economic trends in the world’s rising and developed economies and international trade issues.

Mobile +46 705 27 48 55
mikael.lindstrom@sixyearplan.se
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Patrik LocknePATRIK LOCKNE

Senior adviser helping companies with business, communications and public affairs related challenges in China and globally. Patrik worked at Springtime during 1997-2012 and was placed at the Beijing office during 2006-2012. Patrik’s key competence lies in public affairs, sustainability issues, environmental scanning, risk analysis and message formulation. Patrik is a senior adviser at Six Year Plan and for the global public affairs consultancy network FIPRA.

Swedish mobile +46 708 522 286
patrik.lockne@sixyearplan.se
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MICO MA
CHINA
FREDRIK TIMELL PÄR UHLIN

 

By Paul Philip Abrigo 2013MICO MA

Senior adviser on corporate communications strategy, media relations and market research and analysis, based in Beijing. Mico has over 15 years of experience in China’s PR industry, managing and advising on corporate communications for a wide range of global firms. Mico works with strategy and implementation of corporate communications for businesses in fields spanning from industrial companies to consumer brands, and project-manages market PR activities and media relations.

Mobile +86 139 10 63 64 07
mico.ma@sixyearplan.se

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FREDRIK TIMELLFREDRIK TIMELL

With a Master’s degree in Science with a specialization in Entrepreneurship and Innovation Management from KTH, Fredrik advises clients on governmental affairs, business development and communications. He has previous experience from management consulting and entrepreneurship, as well as experience from business development and market research industries.

Mobile +46 70 288 05 92
fredrik.timell@sixyearplan.se

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PÄR UHLINPÄR UHLIN

Pär is a trusted Senior Adviser to international and Swedish companies on communications, reputation management and business and organizational development with a special focus on challenges companies meet as part of their international expansion. Pär lived in China between 1999 and 2014, and is fluent in Mandarin Chinese. He was partner and co-founder of Eastwei Relations, one of China’s leading communications agencies that became part of Publicis Groupe in 2010. Between 2007 and 2014, he headed the operations in China as Managing Director, leading five offices and more than 200 employees. Since August 2014, Pär has relocated to Stockholm, where he continues to work as an advisor to companies with a link to China and Asia, as well as engage in local communications projects.

Mobile +46 708 30 99 46
Chinese mobile +86 139 0189 0254
par.uhlin@sixyearplan.se

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Strategic Partners

 

fb_32FIPRA GLOBAL NETWORK fb_32STRATEGIC SWISS PARTNERS fb_32YUAN ASSOCIATES fb_32SWEDEN-CHINA TRADE COUNCIL

 
 
 

CASES

We help our clients shift focus away from short-sighted quarterly capitalism to building long-term sustainable businesses. An important part of that is to navigate the far-reaching transformations of businesses that we see in the world today. Below, we describe four transformations we find are crucial for businesses and organizations to navigate today, and in the years to come.

To survive – and thrive – in this new world, we believe that the only viable response is to build a business geared to the challenge of political headwinds, sensitive to the global marketplace and true to one’s values. As advisers, our focus lies where global ambitions meet local conditions, and where the market meets the public and the political sphere.

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THE POLITICIZED MARKET

There is an increasing overlap between business and politics. In the West this translates into new opportunities following deregulation as a result of political decisions, and threats in sectors previously untouched by politicians and changes in public opinion. In emerging economies, an understanding of and excellence in government affairs is essential, as well as a sensitivity to protectionist markets and patriotic consumers.

GLOBAL AMBITION, LOCAL UNDERSTANDING

The emerging markets are demanding more influence. International businesses face the challenge of having to operate in environments with a multitude of values, cultures, traditions and customs. Managers have to realize and accept that others might have different sets of values, competing or even colliding with theirs, and respect and handle them. Global ambitions need to be matched with a local understanding.

BUILDING TRUST

Growing consumer awareness increases public demand for just production conditions and fair commercial behavior. Fierce competition among companies from different parts of the world on emerging global markets, off-line and on-line, makes confidence a decisive purchasing factor. Building sustainable trust with all key stake holders is an important task for businesses and organizations alike.

SUSTAINABLE TRANSPARENCY

We are moving towards more transparency, driven both by the technology shift and changing expectations. For companies, the challenge will be to find a balance that satisfies a diverse set of stakeholders and safeguards business secrets and reputation. But in order to accomplish that, old assumptions about the merits of silence and fear of engaging with stakeholders need to be broken. In this world one can’t hide – even if one wanted to.

Cases

 

Scania India: Aligning with Public Ambitions

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CHALLENGE.
Scania buses entered the complex Indian market, but lack of understanding of local needs and policy meant a need to tackle hurdles (shifting regulations, market preferences, public opinion and complex bureaucracy).

SOLUTION.
Strategic advise to the management, contacts and relationship building with top-level decision makers. Adaptation of the business planning , responsibility for communication, branding and PA.

RESULT.
Sustainable position as a trustworthy player in the public policy debate, strong relations with key stakeholders and policymakers, changed regulations to fit EU bus standards, substantial market share growth.


International Furniture Group

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CHALLENGE.
New Chinese standards on furniture, that did not comply with the WTO, was announced. They would lead to a stop in exports of furniture to China and have a massive impact on the EU manufacturing businesses, and in particular a Six Year Plan client.

SOLUTION.
The client needed to initiate a dialogue with the Chinese administration. Six Year Plan recommended a new strategy and new tactics that would move the discussion from a political to a technical arena.

RESULT.
New engagement plan with Chinese policymakers to influence the forming of the new standards, unique political and market insights, and an enhanced local network, including government relations and key stakeholders.

CMP

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CHALLENGE.
CMP (Copenhagen Malmö Ports) is a port operator and port authority that sought new Chinese customers, but had no formal representation in China or broad knowledge about the Chinese market.

SOLUTION.
Six Year Plan started representing CMP in China by setting up a sales office and assisting in improving sales, producing local events and establishing relations with key official

RESULT.
With Six Year Plan’s help, CMP built awareness in the international shipping and logistics industry in China, established a strong network with industry players and authorities and signed a number of agreements with Chinese companies and collaboration partners.


Bonnier Books

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CHALLENGE.
Bonnier Books wanted to enter the Chinese (mainland) market, without challenging sensor/free media values. We suggested Bonnier Books investigated the segment of children’s books.

SOLUTION.
We researched the Chinese publishing market and set up meetings with key players throughout China. Moreover, Six Year plan provided an analysis of the different options of joint venture, Chinese partner or using an agent.

RESULT.
Based on Six Year Plan’s market analysis and overview, roadshow and strategy recommendation, Bonnier Books are currently deciding on the next steps for expanding their business into China.

International Assistive Medical Devices Manufacturer

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CHALLENGE.
Healthcare and caring for relatives and children is one of the areas where the difference is largest between Chinese and western traditions and the company needed to increase their understanding of Chinese cultural, economic and healthcare conditions and adapt its business model to achieve success.

SOLUTION.
We collaborated with local a Chinese marketing insight company and through a combination of focus groups and in-depth interviews investigated target group profiles, local understanding of available products, information channels, financing, preferences, cultural aspects of disabled people in China.

RESULT.
We assisted the Swedish assistive medical device company with invaluable insights from the Chinese market including a stakeholder analysis, the prerequisites of the purchasing process for assistive medical devices and the identification of the potential areas that impact purchasing decisions.

Meet Us

 

News

  • New Report on Swedish SME’s views on Trust and Transparency in...Read more

  • Six Year Plan are delighted to announce that Anders Rehnberg joins the team as Adviser.

    With a Master’s degree in Political Sciences with a major in Public Administration and a Bachelor’s...Read more

  • Analysis of the work report from the 19th party congress of the Chinese communist party

    The 19th party congress of the Chinese communist party was inaugurated in Beijing on October 18,...Read more

Visit us

 

Let's meet

stockholmSTOCKHOLM (HQ)
Visiting: Blekholmstorget 30 F
Postal: PO Box 880, SE-101 37 Stockholm, Sweden
info@sixyearplan.se
beijingBEIJING
Room 3108, 3rd floor, No. 6A, Chaoyangmenwai Street, Chaoyang District Beijing, 100027, P. R. China
newdelhiNEW DELHI
126, Tribhuvan complex
Friends Colony West
New Delhi 110065, India
ATICKA CHONA
Indian mobile +91 98 101 237 30
Swedish mobile +46 70 141 55 56 aticka.chona@sixyearplan.se
KEIKA LEE
Mobile +46 732 33 10 03
keika.lee@sixyearplan.se
MIKAEL LINDSTRÖM
Mobile +46 705 27 48 55
mikael.lindstrom@sixyearplan.se
PATRIK LOCKNE
Mobile +46 708 522 286
patrik.lockne@sixyearplan.se
MICO MA 马艳
Mobile +86 139 10 63 64 07
mico.ma@sixyearplan.se
ANDERS RÖSTIN
Mobile +46 706 370 514
anders.rostin@sixyearplan.se
FREDRIK TIMELL
Mobile +46 70 288 05 92
fredrik.timell@sixyearplan.se
PÄR UHLIN
Mobile +46 708 30 99 46
Chinese mobile +86 139 0189 0254
par.uhlin@sixyearplan.se
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