Six Year Plan is an independent advisory firm in Stockholm with a deep understanding of the Swedish and international markets. Our focus is business challenges in regulated sectors – like energy, transport and industry – and we have a long track record of helping Swedish and international companies. Six Year Plan has extensive experience from positioning companies and organizations through business development. Our specialist knowledge is in governmental affairs, market entry, business development, public procurement and corporate finance.

Six Year Plan’s head office is in Stockholm and we have a presence in Beijing and New Delhi. We are also the Swedish representative of FIPRA, the leading and most extensive global public affairs consultancy network, advising clients on a range of government relations and regulatory policy issues. Strategic Swiss Partners is our partner for Corporate Finance.

Our Services

Regulatory Advisory

Political & regulatory analysis
Issue management
Public Affairs strategy
Stakeholder management
Strategy implementation
Corporate governance
Procurement processes

 

Business Development Advisory

Market insights and entry
Political & Business assessment
Partnerships & Financial solutions
Business modeling & strategy
Corporate positioning and brand
Change processes
Operations
 

Venture Partner

Floating Wind
Safety and Rescue Services
Publishing

 

 

Strategic Partners

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CASES

To survive – and thrive – in this new world, we believe that the only viable response is to build a business geared to the challenge of political headwinds, sensitive to the global marketplace and true to one’s values.
Our focus lies where global ambitions meet local conditions, and where the market meets the public and the political sphere.

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Cases

 

Bus Manufacturer: Aligning with Public Ambitions

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CHALLENGE.
Bus Manufacturer entered the complex Indian market, but lack of understanding of local needs and policy meant a need to tackle hurdles (shifting regulations, market preferences, public opinion and complex bureaucracy).

SOLUTION.
Strategic advise to the management, contacts and relationship building with top-level decision makers. Adaptation of the business planning , responsibility for communication, branding and PA.

RESULT.
Sustainable position as a trustworthy player in the public policy debate, strong relations with key stakeholders and policymakers, changed regulations to fit EU bus standards, substantial market share growth.


International Furniture Group

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CHALLENGE.
New Chinese standards on furniture, that did not comply with the WTO, was announced. They would lead to a stop in exports of furniture to China and have a massive impact on the EU manufacturing businesses, and in particular a Six Year Plan client.

SOLUTION.
The client needed to initiate a dialogue with the Chinese administration. Six Year Plan recommended a new strategy and new tactics that would move the discussion from a political to a technical arena.

RESULT.
New engagement plan with Chinese policymakers to influence the forming of the new standards, unique political and market insights, and an enhanced local network, including government relations and key stakeholders.

Port Operator

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CHALLENGE.
Port operator and port authority sought new Chinese customers, but had no formal representation in China or broad knowledge about the Chinese market.

SOLUTION.
Six Year Plan started representing port operator in China by setting up a sales office and assisting in improving sales, producing local events and establishing relations with key officials.

RESULT.
With Six Year Plan’s help, port operator built awareness in the international shipping and logistics industry in China, established a strong network with industry players and authorities and signed a number of agreements with Chinese companies and collaboration partners.


Publishing Company

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CHALLENGE.
Publishing company wanted to enter the Chinese (mainland) market, without challenging sensor/free media values. We suggested to the publishing company that they investigated the segment of children’s books.

SOLUTION.
We researched the Chinese publishing market and set up meetings with key players throughout China. Moreover, Six Year plan provided an analysis of the different options of joint venture, Chinese partner or using an agent.

RESULT.
Based on Six Year Plan’s market analysis and overview, roadshow and strategy recommendation, the publishing company are currently deciding on the next steps for expanding their business into China.

International Assistive Medical Devices Manufacturer

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CHALLENGE.
Healthcare and caring for relatives and children is one of the areas where the difference is largest between Chinese and western traditions and the company needed to increase their understanding of Chinese cultural, economic and healthcare conditions and adapt its business model to achieve success.

SOLUTION.
We collaborated with local a Chinese marketing insight company and through a combination of focus groups and in-depth interviews investigated target group profiles, local understanding of available products, information channels, financing, preferences, cultural aspects of disabled people in China.

RESULT.
We assisted the Swedish assistive medical device company with invaluable insights from the Chinese market including a stakeholder analysis, the prerequisites of the purchasing process for assistive medical devices and the identification of the potential areas that impact purchasing decisions.


Smart Grid

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CHALLENGE.
As a part of the Sino-Swedish MoU on energy, the Swedish and Chinese businesses sectors within smartgrid technologies were to build a collaborative platform for enhanced business opportunities.

SOLUTION.
Six Year Plan as an independent adviser, conducted a pre-study to suggest a strategic plan with go-to-market activities. We also built a concept of Technical Committees to engage all stakeholders, match technologies and create business opportunities.

RESULT.
The Technical committee was successfully launched under the Sino-Swedish MOU during a Swedish delegation visit to China, led by the State Secretary. The work is on-going to identify projects that can add value to the Chinese companies by using Swedish niche technologies.


Autonomous Delivery Robots

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CHALLENGE.
An American company with autonomous delivery robots sought to enter the Swedish market, but no vehicle classification nor legislation existed for this type of device, making it impossible.

SOLUTION.
Six Year Plan created a holistic public affairs strategy to receive a vehicle classification that suited the company and to receive the necessary permits for the company to operate in Sweden.

RESULT.
Six Year Plan assisted the client in formulating a referral to a recent inquiry on autonomous vehicles and to receive a permit for a pilot in conjunction with the Swedish Transport Agency and Stockholm Municipality. Moreover, we helped the client receive assurances from the Swedish government that when new legislation is introduced, it will be legally possible to operate the device in Sweden. No new legislation have yet been passed.


Railway line: Garnering National Attention

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CHALLENGE.
A railway line through a Swedish industrial region was in great need of modernization. Municipal and regional stakeholders in partnership had been lobbying for the national attention to the project without significant results.

SOLUTION.
Six Year Plan helped with creating a completely new strategy for communications and public affairs by rethinking the stakeholder analysis and organizational setup.

RESULT.
After six months work -the client was introduced to a new way of presenting and working with the project. Implementation of the work is presently on-going.


Contact

stockholmSTOCKHOLM (HQ)
Visiting: Blekholmstorget 30 F
Postal: PO Box 880, SE-101 37 Stockholm, Sweden
info@sixyearplan.se
beijingBEIJING
Room 3108, 3rd floor, No. 6A, Chaoyangmenwai Street, Chaoyang District Beijing, 100027, P. R. China
newdelhiNEW DELHI
126, Tribhuvan complex
Friends Colony West
New Delhi 110065, India
ANDERS RÖSTIN
Mobile +46 706 370 514
anders.rostin@sixyearplan.se